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The higher SERP ranking you can achieve – the more traffic you will generate to your site. More site visitors means more paying customers and more money in your pocket.

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Why Search Engine Optimization (SEO)

Google has evolved to levels where they are interpreting search query more like humans do, thus giving the best possible results to their customers (User is making the search). Search Engine Optimization has been always in the news about it’s getting dead and people moved on, but the truth is it’s more important than ever. It can be easily predicted seeing the number of professionals adopting Search engine optimization as a career option.

SEO, hence as become an integral part of most the companies marketing plan, people have started investing in like never before. Users have become smart, they understand the difference between an ad and organic results. Organic results bring in lot of trust in amongst the searchers and the conversion ratio is always high.

Google as started evaluating websites based on E.A.T (Expertise, Authority and Trust) using machine learning technologies, which has bought a paradigm shift in the SEO industry, thus causing a panic situation around the SEOs. Unlike traditional SEO activity of focusing on building links more emphasis is given towards Content optimization and development. It’s difficult to unmask the 200+ parameters which Google uses to rank websites, but an experienced SEO agency can surely use their years of experience and get you the desired results.

Importance of Local SEO

Looking for local audiences to find your business online? Then you need to understand local SEO.
With a boom in the number of Internet users and the speedy upward-moving sales graphs of Smartphones, We can assume local searches to find skilled labors have increased in a great percentage and breaking all conventional estimates and future predictions.

There has been a rise in the number of Brick-and-Motor companies/clinics/Offline stores wanting to have a website and target niche audience towards their outlet/store/clinics.  From Doctors, Attorneys to Carpenters and Plumbers all are moving towards the rising demand of online presence with a FOMO on the potential customers/clients.

Why Focus on Local SEO?
Gone are the days of yellow pages phone books, and in are the days of search engines, with 82% of people using smartphones to make an online search to find a nearby local business, it would be harsh opting out of local search optimization of the website.

Who should invest in Local SEO?

  • You have a local company
  • You have a company with specific service areas
  • You are a franchisee or franchise owner
  • You want more traffic, leads, and sales within specifically designated targeted locations.
  • Looking to be listed across online directories
  • You want your company to show up on maps and Google’s local pack
  • Your company has offices or provides services in more than one city or DMA, but does not offer products or services nationwide

Benefits of Local SEO 

  • Increased online visibility for local consumers
  • Web traffic, leads, and sales from local visitors
  • Targeted geographic campaigns
  • Stand out from your competitors

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